Maritz Global Events Unveils First-Person Experiences of 3D Technology


As part of its evolving line of innovative technological solutions, Maritz Global Events offered attendees of the recent IAEE Expo! Expo! show Philadelphia a preview of its new First Person Experiences initiative. The new technology is designed to increase ROI for event planners through a digital replica of a trade show, product launch, or other event experience.

First-person experiences extend the value of a live event, increase audience reach and create additional revenue, according to Aaron Dorsey, vice president of product management for Maritz Global Events.

“Trade show planners and event planners have struggled for years to increase exhibitor ROI and also provide ROI for their events,” said Dorsey. “First-person experiences help both exhibitors and trade show planners take the significant investment made in their booth and showrooms and extend it long after the event ends through an experience. unique 3D immersive. ”

By digitally capturing the live physical trade show, including exhibition space, booth tables and theater experiences, Maritz Global Events creates a 3D digital replica of the entire event, accessible at all times. via the website of the show organizer. The trade show or booth can be ‘relaunched’ after the live event, allowing attendees to virtually ‘walk the pitch’, interact with exhibitors and content, and conduct business live and in real time. .

By relaunching the event for a set time period, First Person Experiences guests can chat live and even make a video call with available exhibitors while navigating the immersive environment, according to Dorsey.

First Person Experiences is one of the many technology solutions that Maritz offers to event professionals as part of its commitment to designing innovative experiences. The company aims to offer technology products that differentiate, innovate and add value, including options such as facial recognition, beacon technology, data analytics and the best digital platforms. Maritz technology products are seamlessly integrated into an ecosystem that provides real-time updates as well as a smooth user experience.

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