Instagram combines IGTV and video streams in one format


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Instagram combines its long-running video platform IGTV and streams videos in a single format in what the company calls Instagram Video.

These videos will be accessible via a new Video tab on people’s profiles.

Each video can be up to 60 seconds long, a length that was previously only reserved for IGTV videos, unless the video is eligible for ads, in which case Instagram has said the preview will remain at 15 seconds. .

“We love that our community of creators has embraced video as a key format for telling their stories, entertaining and connecting with their audiences, and that’s why we want to make it even easier to create and discover videos on Instagram,” said the owner of Facebook. the company declared in a blog post.

With the new Video tab, users will be able to tap anywhere on the video to switch to full screen view. They can also choose to keep scrolling to check out more video makers or hit the back button to exit.

Along with the format change, Instagram announced that it is also introducing topical features such as cropping, filters, and tagging the people and location of videos.

The company added that it also merges feed post information and video insight into a combined metric for businesses and creators.

Instagram introduced IGTV in June 2018 and made the platform a more direct competitor with other digital media giants like YouTube. It also gave Facebook a new channel for advertisers.

The refresh by the social media giant lands on the same day that Facebook whistleblower Frances Haugen faced the US Senate as part of her investigation into Facebook’s operations, declaring the company “morally bankrupt” and calling “the choices made inside Facebook” as “disastrous for our children, our privacy and our democracy”.

Haugen, who previously worked as a senior product manager for Facebook’s civic disinformation team, told the Senate that Facebook “intentionally hides vital information from the public, the US government, and governments around the world.”

The whistleblower also told members of the Senate that Facebook “chooses to grow at all costs” – meaning profits are “bought with our security”. This, in turn, encourages “more division, more evil, more lies, more threats, [and] more fights “online.

“No one really understands the destructive choices made by Facebook except Facebook,” Haugen said.

Asked about his use of engagement-based algorithms and rankings to promote specific types of content that could be harmful, Haugen said that “Facebook knows that its amplification algorithms can lead children to innocuous topics – such as healthy food recipes – anorexia – promoting content over a short period of time. ”

Haugen added that Facebook CEO Mark Zuckerberg “has built an organization that is very metrics-driven – metrics make the decision” and, therefore, “the responsibility ends with it.”

The allegations arise from Facebook files, a series of surveys published by The the Wall Street newspaper. The articles are based on internal files, draft presentations, research and internal staff communications disclosed by the whistleblower.

The the Wall Street newspaper published six internal documents which served as the basis for its investigation. Facebook then published two of them, with annotations last week.

Facebook announced last week that it was pausing plans to develop a version of Instagram for kids, citing the need for more time to work more closely with “parents, experts, policy makers and stakeholders. regulators “.

Haugen suggested the platform could be rolled out in a year, commenting: “Facebook understands that if they want to continue to grow, they have to find new users. The way they will do this is by making sure that children establish habits before self-regulation. . “

In response to Haugen’s claims, Facebook released a public statement, saying the former product manager “had worked for the company for less than two years, had no direct reports, had never attended a meeting decision point with C-level executives – and has testified more than six times not to work on the subject in question.

On Monday, the social media giant suffered a global outage, which took its services – Facebook, Whatsapp and Instagram – offline for six hours. Facebook blamed the problem on faulty BGP configuration changes.

“We want to make it clear at this point that we believe the root cause of this failure was a faulty configuration change,” the company said. “We also have no evidence that user data has been compromised as a result of this downtime.”

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