Google Meet has started receiving new augmented reality video filters, effects, and masks for personal calls on iOS and Android. Google revealed the same through its official Twitter account. You will be able to get these items using the twinkling icon at the bottom right of your video call stream.
While the majority of these added options are only available for personal Gmail accounts, Workspace users will get a limited selection of blur and virtual background options.
Google’s decision to introduce these video effects could mean the company is shifting its focus away from targeting businesses and business users to consumers. The search giant posted Google Meet for free on personal Google accounts last year. The new filters appear to be quite similar to what Google offers on its consumer-focused Duo video chat service. According to a report by 9to5Google, the company plans to eventually replace Duo with Meet.
Add cats, astronauts, jellyfish and more to your Meet calls. New filters, masks, and effects are now available for Meet on Android and iOS. Try it today → https://t.co/DDSvWFxDG8 pic.twitter.com/hylhsCcUuj
– Google Google) July 7, 2021
Google Meet has received a lot of features and improvements over the past few months. Just recently, the platform released a new update, to improve its hand raising function. The update was intended to make it easier for users to spot and recognize raised hands during a video conferencing session. The platform introduced an improved visual icon and animation on the video thumbnail.
In addition to this, the video calling platform will also place users with raised hands in a more visible position during a session. Google began rolling out the new feature via an update on June 16.