The DP World Tour was announced today as the winner in the Best Social Media Use category at the 2021 International Sports Awards. The award is presented to a sports organization that has demonstrated cutting edge innovation in engagement and creation of new communities through its social networks. multimedia content.
It follows another great year for the Tour’s social media team, with the award judges focusing on three highlights of content. First, Angry Golfers, a mock documentary style film centered around an anger management therapy session that reached over 12 million people on the Tour’s social media.
Chase the Ace 50/50 saw Rory McIlroy and Justin Thomas go head to head to see if they could make a hole in one if given 50 attempts. It overtook Angry Golfers to become the most engaged Tour with video of all time. Finally, The Farthest Golf Shot Caught in a Moving Car, an ambitious Guinness World Record attempt in partnership with Callaway, received a record 39 million video views.
DP World Tour, statements
Keith Pelley, Managing Director of the European Tour Group, said; “By producing smart, fun and relevant content, the DP World Tour has built a reputation as an innovator in sports social media.
Our content in 2021 illustrates this: reach significant reach, attract new audiences and authentically profile business partners. The industry accolades are a fantastic validation of our hard work, so we are delighted that the International Sports Awards named us as having the best use of social media this year.
It was a tough competition, well done to our fantastic team of producers and digital specialists “A new career as a mental coach, alongside some of the best golfers in the world to train them to success and support them through tough times.
This is what seems to have undertaken Michael Phelps, the most decorated athlete in the history of the Olympics (also in the name of friendship). A great enthusiast of golf, many now define him as the “secret weapon” of green totems like Jon Rahm, number one in the world rankings, and Jordan Spieth, the Texan who, after a long period of crisis, returns in 2021 to amaze.
“He’s a good guy, he’s been through a lot as a sportsman and he’s the all-time greatest Olympian with a lot of tricks up his sleeve. I’m not going to reveal what I asked him but i can say he has helped me a lot in the last period.
These are the revelations of the Spaniard Rahm. For the legendary swimmer, nicknamed ‘the Baltimore Shark’, important words also came from Spieth, now 12 / o in the world rankings. “The mental aspect is something I’ve been working on a lot with him lately.
I am really lucky to have him around me. He is also a great amateur of golf and having it more and more in our world is an added value. “This is the opinion of Spieth who played yesterday, alongside Phelps, the Pro-Am of the BMW Championship, the second in the Pga Tour Play-Offs starting today in Owing Mills (USA), Maryland.