4. Boost your sales with product demo videos
Demo videos are popular, and for good reason. They serve a variety of purposes, including:
Consumers were already skeptical before the pandemic, but the tidal wave of misinformation among news sources has taken trust to its lowest, according to the Edelman 2021 Trust Barometer.
Demo videos help alleviate this lack of confidence because you don’t give an empty speech and expect customers to just take your word for it – you are showing their exactly what your product can do.
Explain the key features.
The beauty of demo videos is that they give you the opportunity to present your products in a pragmatic and conversational way instead of an arrogant sales pitch.
Much like the psychology behind relying on content marketing instead of cold calling, this low-pressure approach is more appealing to consumers. It also gives you the opportunity to explain why your product is unique in the market and how it can solve your customers’ problems.
Save time and money compared to live demos.
Even before the age of social distancing and limited capacity, your brand’s reach with an in-person sales rep was much more limited than its digital reach, especially in overseas markets. (Not to mention the expenses that add up when you factor in salary, travel, commissions, accommodation, and other expenses that accumulate when sales reps travel.)
Now all you have to do is post a link, and everyone can see the product demo.
5. Embed videos directly into your website
Search engines love videos, which is great news for SEO rankings. Videos encourage your visitors to spend more time on your website while providing better engagement than plain text or images.
Adding videos to your landing pages can improve conversions by 86%, making them powerful additions to the rest of your content.
There are many possibilities to use video on your website:
- Product pages can show products used or modeled on a person.
- The home page can showcase your latest collection launch.
- Your “About Us” page could have a fun look behind the scenes of the business and the people who make it work. It gives consumers a much better picture of who you are than a column of text could.
Ultimately, the videos are all about engagement. It makes sense to engage your audience directly on your website.
6. Incorporate videos into your email campaigns
The email and the video were meant to be together. And don’t just take our word for it: Adding videos to your email campaigns has been shown to increase click-through rates by up to 300%.
Depending on your email marketing tools, there is an additional opportunity to capitalize on the effectiveness of the video by configuring the viewing data to generate a workflow based on whether a customer has watched the video. and, if so, what video he saw.
For example, if a prospect is watching 80% of a demo video for your last product update, that would be a great opportunity to filter them into a particular sales funnel with similar tracking content and an omnichannel approach with relevant advertisements.
How to Achieve Your Video Goals with Movavi Editing Software
We’ve seen many ways video can benefit your brand by expanding awareness, increasing leads, and increasing web traffic, click-through rates, and SEO rankings.
But it is important to remember that the quality of your videos will play a big part in defining your success.
Before you start creating your first video, consider the basics:
Where is this video going to be shown?
Is this a targeted social media ad or an “About Us” video that will show up on your contact page?
Context matters. Make sure you set the right tone and provide the right information.
What stage of the sales funnel is your target audience at?
Are viewers new to your brand or are they already familiar with you and looking for more detailed information about your products and services?
What do viewers want?
What problem are they trying to solve and what is your solution?
For example, an instructional video showing how to use your product will look different from a promotional video advertising a flash sale.
All of these considerations should be carefully considered as part of your initial strategy.
Once you have your plan, you need to have the right tools to bring your vision to life.
We were tired of overpriced and complicated multimedia software solutions that were neither suitable for beginners nor economical. So we decided to change the norm and make powerful editing programs accessible to everyone, regardless of skill level and budget.
Our mission is to create an environment that makes managing video, audio and image files a fast and enjoyable experience. We want to give our users the tools they need to solve any multimedia task with our affordable and easy-to-use mobile, desktop and online apps.
Our products work for both Windows and Mac. We have everything you need to achieve your video marketing goals:
- Video editor: Intuitive video editing software that includes special effects, keyframe animation, out-of-the-box intros, titles, filters, transitions, Chroma Key to change backgrounds, and more.
- Video converter: A super-fast converter capable of converting your media files to over 180 formats. Transfer videos, music and images to any platform or device while preserving quality.
- Screen recorder: Software to easily record webinars, online calls, video instructions, tutorials, live broadcasts, online events, etc. Our intuitive tool lets you draw on your screen, use your webcam, display mouse and keystrokes, and even schedule a recording to start automatically on any date and time you choose. It is a must have program if you are interested in screencasts.
Whether you are a beginner or a professional, our products are easy to use with a wide range of features that can be optimized for personal, professional or educational use for students and teachers.
All Movavi software is available in a trial version so that users have the opportunity to test the programs and ensure that the software will be suitable for their needs.
Trial versions include all the features of the full version, but have a time limit for how many days after installation they can be used.
Unleash your creativity and start your video marketing campaign with Movavi
We’ve covered some of the current successful trends in making video a powerful addition to your content strategy, and also looked at the tools available to help you turn that vision into reality.
Your media editing software shouldn’t be so complicated to use that it costs you too much of your precious time to create assets, making video an unreachable goal for your brand. This is exactly why we have developed an affordable option that does not require expert intervention.
The success or failure of your video campaign depends a lot on the tools you have. Simple but powerful software can take you much further than overly complex programs that have so many bells and whistles that they are difficult to navigate.
At the end of the day, what really matters is bringing your beautiful video content to life in a form that’s optimized to benefit your brand, whether it’s social media, email, website, or advertising. ‘other means.
Are you ready to launch your next marketing strategy? Let’s team up! Try Movavi and see how we can help your brand take off with new video content.